The platform is rolling out a new feature that allows them to cut down on the amount of AI-made media appearing in their timelines. This step comes as the platform disclosed that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a full-scale launch. This development coincides with a surge in content created by AI, spurred by emerging content generation software.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising video streams on a competing service primarily display clips produced artificially. A considerable share of this output is classified as mass-produced AI material, a phrase for substandard, factory-style content that is often absurd or bizarre.
Our research shows that numerous viewers like content created using AI tools, ranging from digital art to informative clips, and we want to give people the power to adjust the amount of that, based on their own likes,” said a company executive.
AI on the Platform
TikTok announced that there are now over a billion videos on its service identified as artificially created. Collectively, over 100 m pieces of content are submitted to the service each day, making AI-generated material a relatively small part of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the amount of artificial media they watch by using the content preference feature in the application and choosing the AI content topic. Additional categories that are already be controlled under the filter encompass news, fashion, beauty, and dance.
Platform Guidelines
Its guidelines mandate users to identify convincing AI-made content, and it prohibits malicious deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
In addition, the platform will from now on add an artificially created label to content created with its built-in AI features, or identified by an cross-platform project for spotting artificial media. This action is designed to stop users from trying to circumvent the disclosure requirement.
Educational Initiatives
The company is also establishing a two million dollar AI literacy fund for professionals and organizations to create informative material about ethical AI use. This project will benefit non-profit groups specializing in educating coding and technology.
Platform Protection
TikTok has supported its safety measures, amid controversy over proposals to make redundant a large number of content moderators in the UK. The company is planning to eliminate 439 jobs in its trust and safety team in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would still have a role, but automated tools can shield workers by removing the most harmful content before it gets reviewed by staff. The platform stated a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is where a extensive automated help is making a difference work at speed.”
